The Facebook marketing plan allows you to schedule several business actions. It has become an essential means for you to spread your brand image. Facebook allows you to retain your customers and increase your business.
B2C Companies Should Get Into Facebook Marketing! This social network is the most popular in the world with more than two billion users. Many companies see Facebook as a real marketing tool that helps maximize their visibility online.
Here’s how to create a Facebook marketing plan to maximize your network’s potential.
1) Define your target audience
Define your target audience What kind of people will most want to listen to you? The answer to this question should help you determine the target profiles and engagement capacity of your posts. The data from this analysis will be very useful to you during an advertising campaign for your Facebook business page.
Two methods can help you determine your target:
– Define the persona: this method allows you to define the typical profile that corresponds to your target in order to better adapt your communication and speech.
– Use Facebook audience statistics: This tool provides information on user behavior.
Knowing your target is the key to having a good social media presence.
2) set goals for your Facebook marketing plan
Set Goals for Your Facebook Marketing Plan Each business has specific expectations based on their need, business, and brand, such as generating leads or improving customer service. These goals must be measurable and more specific. The method of defining S.M.A.R.T objectives (Specific, Measurable, Achievable, Realistic, Time-bound) is the most recommended method in this case.
It is also important to define your brand’s mission on Facebook, it should help you convey a consistent brand image. All of your Facebook activities should help achieve your goals.
3) Define a Facebook marketing plan strategy
Defining a Facebook Marketing Plan Strategy Setting up a content marketing mix plan to achieve your goals on Facebook is a very important step. This involves determining a good mix of content. For example, event programs, games (for example entertainment offered by the brand), but also through Web content (blog, newsletter, landing page, etc.) and your brand’s media (photos, videos, music, etc.).
Here are two methods that you can select according to your expectations:
– The 80-20 rule: The 80% of your posts will be intended to inform, educate and entertain Internet users and the 20% to promote your brand. You need to deliver enough value to your audience to entice them to check out your more marketing-oriented posts to educate them about your products and services.
– The rule of thirds: this method advocates a good balance between valuable content and promotional message. The first third of your content will be dedicated to sharing new ideas, the second third to interactions with your followers, and the last third to promoting your brand.
The purpose of the content mix is to offer more value than advertising in order to keep the internet users interested.
4) Create a Professional Facebook Page
After you’ve defined your target audience, goals, and content strategy, it’s time to build your Facebook page and post content.
Here are the best Facebook marketing practices to follow in order to maximize the effectiveness of your page:
– Choose an easy-to-find page name (name of your brand or sign)
– Opt for a personalized URL that is consistent with your brand name on other social networks.
– Provide key information about your business on the “About” section of your page.
– Make sure profile and cover photos are true to your branding.
Here is an example of a successful Facebook page:
The Oasis brand identity is both cool and quirky. It fulfills one of the most important expectations of Facebook users, which is entertainment.
5) Advertising campaigns on Facebook:
Advertising campaigns on Facebook offers its own advertising service, this allows you to highlight your Facebook page and target your audience according to different criteria (demographic, Behavioral, etc.)
Here are the different ad formats on Facebook:
– The photo and its text: Photo advertising is the excellent way to attract the attention of Internet users while featuring an attractive image and text.
Do not hesitate to personalize your images to create your own style by highlighting your product or brand.
– Video: Video advertising allows you to tell your story in pictures, with sound and movement. Facebook gives you the option to choose between short videos or longer videos.
Put your Facebook advertising in motion and boost your advertising campaigns!
– The carousel: The carousel ad allows you to feature a maximum of ten photos or videos in a single ad, each with its own link. This allows you to highlight the different products of your brand in a single ad.
