There’s no longer a single marketer who doesn’t think social media is a suitable tool for lead generation. By 2020, even the most conservative marketers have learned how to promote their product through Instagram Stories, create social media brand pages, and play with Facebook ads. But there is a problem. Anyone who has tried social advertising knows what frustration feels like. Every marketer who posts dozens of useful and engaging content, images, and videos on social media platforms feels like the efforts just aren’t paying off.
Organic reach takes years until you get enough leads to warrant the work. Advertising sucks money from you. The moment you stop investing in it, the leads disappear as if they were never real to begin with. What is the exit? Note how the title of the article indicates creative methods for using social selling for lead generation. I don’t mean creative design or creative writing by that – both depend on your skill set, and I’m sure you’re doing your best already. By creative I mean methods that are not overused. In this article, we’ll go through these methods one by one.
- Find people who are looking for a product like yours Social media is for everything you can think of.
But more than anything, it is for effortless communication with massive groups of people. Social networks allow you to create surveys, ask for an opinion, seek advice from hundreds or thousands of users at a time. And people are making the most of this opportunity. If a person is looking for something, say, a product or a service, the second thing they do after Googling is to post it online. They turn to their Facebook, Twitter, or Instagram followers, or the Reddit community, and ask to recommend something.
- Find those who are not happy with your competitor
Finding people who are unhappy with your direct competition and offering them your own product or service seems simple and logical, but few marketers do it. For brands that develop qualitative analysis tools, finding such posts is the easiest lead generation method yet.
If finding articles like these that mention your competition interests you, here’s how.
- First of all, you will need a social listening tool with the sentiment analysis feature.
- Second, you will need to configure the tool to monitor the brand names of your top competitors.
- Third, once the time is up, you will need to filter the results by negative sentiment to only see the complaints people have about your competitor.
However, no sentiment analysis is perfect, so you won’t get 100% relevant results. However, you will definitely have enough to work. Once you have your list of social media posts from your competitor’s customers expressing dissatisfaction, you can again choose how to approach them. Again, you can act as a company representative explaining how your product doesn’t have the shortcomings of your competition, or as a power user who shares their wisdom with anyone who asks for it.
What’s special about this method? It’s brave, daring and rare.More importantly, you don’t have to convince the customer that they should be interested in your product niche, and they’ve already tried your competitor and remained unhappy, obviously looking for an alternative. The hottest lead!
- Find industry micro-influencers
To use social media to generate leads, you often need to build a reputation. In the eyes of social media, you have to be an expert in your field like Rand Fishkin, a founder of Moz, is the obvious SEO expert and Neil Patel, founder of various digital marketing tools, is the go-to digital expert. marketing. These two have spent decades proving they know their content by sharing and promoting their content.
It is not something that all marketers can do. Building a personal brand reputation requires a plethora of resources and takes forever. What every marketer can do, however, is find influencers who already exist in their niche and collaborate with them.
Social media users are sorted by the number of their followers, the times they mentioned the keyword, and the tone they used when mentioning it. It takes time to find the right influencer (s) for your brand, but it’s worth it: once the deal is done, you have someone people listen to to generate leads for you. What is the particularity of this method? Niche influencers allow you to reach relevant audiences and speak to them through someone they trust. Unless you become an influencer yourself (which, as we mentioned before, is hard and time-consuming work), this is one of the few ways to kill two birds with one stone.
