When it comes to marketing for small / medium-sized businesses, a business owner and his or her marketing team may find themselves in difficulty: what are the major digital trends to follow? What to choose from so many content marketing strategies? What will work best in terms of ROI? To answer all these questions and […]
Author Archives: admin
30
Nov
Nov
Lots of people are getting more and more into the creation of referral programs. Once you’ve launched your referral program, it’s not enough to sit back and wait for referrals to arrive, there is still a lot to be done in order to promote its success. For example, getting the message across to your users […]
21
Nov
Nov
There is a lot of interest in marketing research these days. And nowhere is research a hotter topic than in the business-to-business world, where it plays a significant role in the prosperity of many companies. In this article, we’ll explore this powerful marketing tool piece by piece, breaking down B2B marketing research into a series […]
15
Nov
Nov
Market development strategy is a growth strategy put in place by companies or organizations to present their product or solution to target audiences that they have not yet reached or are not yet serving. As an example, let’s say your software publisher has a new product offering. In order to come up with a market […]
08
Nov
Nov
It goes without saying that marketing is one of the biggest and most important expenses a business will make. After all, if you don’t do the right things to add your customer base, your business isn’t going to grow in both size and revenue. This is why effective marketing campaigns are essential to the continued […]