IKVALA new marketing campaign promises that you can “be a marketer” if you use their product. Unfortunately, it is not that simple.
While marketing is a game you can excel at as you learn and continue to stay up to date, using someone’s product doesn’t automatically make you a marketer, even if you send email campaigns.
Being a marketer is not as easy as using a product. Contrary to what the IKVALA ad might tell you, there are a variety of marketing strategies you should implement if you want to stay on top of your marketing strategy. Below are several strategies that will give you much more legitimate access to marketer status.
- Claim your business online
There is a joke in the digital marketing community that plays on an age-old philosophical question: “Do you exist if Google doesn’t know?” Joke or not, this is a real problem. If you have a business but aren’t listed on Google, you might as well not exist at all – luckily, Google makes it easy for you: go online and claim your business. Confirm all the information listed. That way when people search online, your information will show up and provide a quick and easy way to contact you by phone, email, or URL.
- Optimize your content
First, determine your keywords. Next, make sure that you actually use those keywords on your website (but don’t put them all over the place.) Finally, make sure the content you produce matches the topics that your potential customers are looking for.
This means that if you are selling data security solutions, you should write content about data security solutions. This means that every page on your website should address the issue of data security and talk about the solution you come up with.
As mentioned above, if Google can’t find you, you might as well not exist. Google won’t find you if you don’t talk about the issues you’re solving for your consumers.
- Access social media platforms
You need to be where your audience is, and most of them are on social media platforms, especially LinkedIn, Twitter, and Facebook. Sign up with a business page or account, then start sharing your content and other curated content from other sources. Just make sure it’s something your audience will find compelling.Don’t be on social media just to be there – be there to interact with others, participate in the social community, and talk to your consumers when ‘they’re talking about you or you. It’s like making friends in real life – you can’t do it if you don’t care about them.
- Put yourself in front of people
Marketing behind a computer screen can only get you very far. What are you doing to introduce yourself to your community? Here are some ways to introduce yourself to people: send an employee to networking events and conferences, ask them to introduce themselves and start building relationships. Find a community cause and get involved with your staff to show that you care about the community as a whole, not just the business. Find out about networking groups in your area and sponsor one of them.
Make your name and reps known, because while digital marketing efforts can throw a net that travels far and wide, there is no comparison to shaking someone’s hand and making them look favorably on you, your employees and your business. You need to allocate time and resources to both.
- Don’t forget the email
Email is not dead, all of you. With social media marketing, only a small percentage of your audience sees your post. When you send an email campaign, you can be sure that the vast majority of your audience actually sees the email in their inbox.
It’s up to you to make the email compelling enough that your audience will want to open it, but your network is smaller and more targeted with an email campaign. If someone is willing to give you their email address, they’re closer to becoming a buyer than they would be if they just “liked” your Facebook page. Use your efforts here accordingly.
