When it comes to marketing for small / medium-sized businesses, a business owner and his or her marketing team may find themselves in difficulty: what are the major digital trends to follow? What to choose from so many content marketing strategies? What will work best in terms of ROI? To answer all these questions and […]
Tag Archives: Digital Marketing
30
Nov
Nov
Lots of people are getting more and more into the creation of referral programs. Once you’ve launched your referral program, it’s not enough to sit back and wait for referrals to arrive, there is still a lot to be done in order to promote its success. For example, getting the message across to your users […]
21
Nov
Nov
There is a lot of interest in marketing research these days. And nowhere is research a hotter topic than in the business-to-business world, where it plays a significant role in the prosperity of many companies. In this article, we’ll explore this powerful marketing tool piece by piece, breaking down B2B marketing research into a series […]
15
Nov
Nov
Market development strategy is a growth strategy put in place by companies or organizations to present their product or solution to target audiences that they have not yet reached or are not yet serving. As an example, let’s say your software publisher has a new product offering. In order to come up with a market […]
20
Oct
Oct
The digital transformation process necessitates a complete rethinking of the organization’s online strategy in order to adapt to the digital age. It is a reflection of both form and content, a change in the approach to the tools used in Digital marketing communication. Numerous alternatives are available to you: Rethink your marketing tactics for your […]
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