When it comes to marketing for small / medium-sized businesses, a business owner and his or her marketing team may find themselves in difficulty: what are the major digital trends to follow? What to choose from so many content marketing strategies? What will work best in terms of ROI? To answer all these questions and […]
Tag Archives: Social Media Marketing
06
Dec
Dec
Thanks to a 100% controlled ROI, affiliate marketing is particularly appreciated by advertisers. If you are an agency or an independent digital marketing consultant, offering this service to your clients can help them develop their ROI. If you, yourself, are looking for new opportunities to grow your business, membership can be a great option. Affiliate […]
30
Nov
Nov
Lots of people are getting more and more into the creation of referral programs. Once you’ve launched your referral program, it’s not enough to sit back and wait for referrals to arrive, there is still a lot to be done in order to promote its success. For example, getting the message across to your users […]
21
Nov
Nov
There is a lot of interest in marketing research these days. And nowhere is research a hotter topic than in the business-to-business world, where it plays a significant role in the prosperity of many companies. In this article, we’ll explore this powerful marketing tool piece by piece, breaking down B2B marketing research into a series […]
15
Nov
Nov
Market development strategy is a growth strategy put in place by companies or organizations to present their product or solution to target audiences that they have not yet reached or are not yet serving. As an example, let’s say your software publisher has a new product offering. In order to come up with a market […]